I’m a legal content specialist and former lawyer working in dark patterns consulting, legal design, SEO and AI implementation.

It may seem like an eclectic mix of skills, but it’s where law, ethical design and technology intersect. And with these fields rapidly developing, it’s an exciting place to be.

So, how do my clients benefit? I’m glad you asked.

As a former lawyer, I understand how legal brains work and how attention to detail can make or break a legal solution.

I apply my website dark patterns knowledge to improve ethical design and compliance. This doesn’t only boost trust. It differentiates brands as socially responsible and forward-thinking leaders. It’s a great edge in tricky economic times.

I’m always working to improve my generative AI skills because we’re in a crazily fast-moving digital world. With AI-generated solutions and workflows, I help my clients boost productivity through automation, improving efficiency and profit. You know what they say: “Work smarter, not harder.”

As a legal content specialist and copywriter, I’m all about cutting through the jargon to create clear and engaging content and copy. It helps my legal clients improve audience trust and satisfaction through clarity and transparency.

And then there’s search engine optimisation (SEO). How I adore thee, my old favourite. SEO is about improving website visibility for increased traffic. These skills help my clients grow market share and increase conversions and moolah (dosh, bacon, cheddar, dough, dollars, bucks, coin. Whatever you like to call it, I’m sure you get my drift).